Businesses are changing; manufacturers are becoming service providers and services are focusing increasingly on experiences. Organizations, in both the profit and the social sector, are seeking competitive advantage through innovation in their offerings, structure, processes, and business models. We believe that now is the time to convene a gathering of academics to take a critical look at how we can bring a scholarly lens to the ways that design may help to both shape and implement innovation in these emerging developments.

KEYNOTE SPEAKER: ROGER MARTIN