Por Eler    Em March 22nd, 2012    Seja o primeiro a comentar!

“Respeite o que já existe. A maioria dos designers é treinada para mudar as coisas primeiro e fazer perguntas depois. É muito melhor utilizar o olhar de um designer para revelar o valor oculto e mobilizar recursos locais ocultos.”




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RH precisa de DESIGN

Por Eler    Em March 8th, 2012    Seja o primeiro a comentar!

Gostei muito des depoimento. Enviem para RH People ;)

One of the reasons I like to blog about small businesses and design is
because they can react quickly. So if I can spark an idea, they can
run with it, and make a change and try it out. But I felt compelled
to touch on why human resources needs design.

I have been working in HR and IT for about 12 years, and I’m currently
a HR/HRIS Director, so I’ve seen quite a bit. I’ve walked the line
between the functional and technical folks, I’ve been on both sides,
and they tend to think very differently. Sadly, what’s missing though
in most organizations is a design element.

When HR and IT work well together things get done, but the focus tends
to be on efficiency and process, and don’t get me wrong, I love them
both. The part that is often overlooked is that HR is like sales,
they are selling applicants on the organization. They are also
providing various services to internal customers, but again, the focus
tends to be on process and speed.

One of the ways design thinking could help would be to focus on the
the customer experience, and I mean all of the customers. HR needs a
huge dose of empathy, for all of their customers. HR needs to
evaluate themselves not just on the number of transactions, but also
on how they make their customers feel. I’m not talking about surveys,
I’m talking about putting yourself in the shoes of the customer,
observing your customers, and then designing your processes to best
serve them.

HR departments tend to be siloed into functional areas such as
benefits, compensation, employment, and so on. A better way to be
structured is by customer type. HR deals with applicants, new hires,
employees, managers, executives, retirees, and others. These
customers don’t care about silos, they want a helpful, seamless



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Palestra na Campus Party 2012 SP

Por Eler    Em February 12th, 2012    2 comentários



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Por Eler    Em February 3rd, 2012    9 comentários

Demorou mas chegou, pessoas!

Quem esteve no IXDSA2011, em BH diga “pão de queijo”!



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Design Skills e Empreendedorismo

Por Eler    Em January 12th, 2012    Seja o primeiro a comentar!

Acabei de ler este artigo na Fast Company e compartilho aqui os highlights.

O autor defende a ideia de que os empreendedores devem ter um designer como sócio ;) e que designers deveriam apostar mais nas suas competências e empreender mais.

Premissa:  If you don’t have a designer in your founding group, it’s harder to have a culture of design. You see the reasons why all the time: A consultant comes in to improve a design and when they leave, the transformation eventually dies.

What’s Driving the Movement

Here’s why design is important to the tech world today:

1. As the consumer tech market becomes more crowded, brands and experience design–not just technical capabilities–are becoming critical to success.

2. Innovation is about radical collaboration. The critical mass of combined design, technical, and business skills enables product iteration to happen faster and at a higher resolution.

3. Designer founders have unique skills (not just visual) to understand human needs and discover unarticulated opportunities.

Em breve será lançado um livro para inspirar designers a serem empreendedores ;)

Veja mais: Designer Founders: Stories by designers who make tech-startups




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