“Most businesses begin with an idea – they are designed from the raw materials of customers, products, finance, distribution, etc. But the new, improved designs – the next business model – are likely to be incremental improvements of that original design. Learning how to challenge your own business model is a critical skill that we can learn from design thinking.” Steve Evans, Professor of Life Cycle Engineering, Cranfield University

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Destaco a excelente palestra de Roberto Verganti

http://www.economistconferences.co.uk/video/1-big-rethinkers-roberto-verganti/2423#